Melina and Timon describe themselves as introverts. The German online magazine “Vanilla Mind”, which they founded in 2014, and their successful podcast “Still & Stark” [English translation: Quiet & Strong] have been creating awareness for the of quiet and unobtrusive people in this world. The curtain rises for Spreadshop of the Month Vanilla Mind!
“Even quiet people have something to say,” Melina and Timon are convinced. Vanilla Mind is meant to encourage their readers and listeners to accept their needs, and to use their strengths to their advantage while keeping an introvert state of mind. Their so-called “Mut-Letter Newsletter” has managed to reach out to over 12,000 people.
The feedback from their #stillundstark [#quietandstrong] community has been tremendous, ranging from lines of gratitude and encouraging stories to cries for their own products such as T-shirts, tote bags and stationery. “Our community on Instagram inquires about products from time to time. However, we didn’t pursue the idea of having our own Shop for a long time, because the effort and expense seemed too high at first. We just didn’t know about Spreadshop then,” Melina and Timon say. Spreadshop empowers entrepreneurs to run their own free online shop and sell merchandise to their community. “The fact that Spreadshop takes care of the entire process gives you much more room to experiment and try things out.” Vanilla Mind embraces the idea of taking care of the creative part of designing their shop themselves. Since Melina is a full-time creative director, she also likes the creative challenge here as well.
Being loud is not your thing? – Let your clothes speak for you!
“The shop greatly strengthens the message that quiet people have a lot to say. The Still & Stark Shop helps people express their attitude towards life,” the shop owners say. “The print-on-demand aspect was very appealing to us from the very beginning. No warehouse, no surplus goods – in our opinion, this is a very sustainable concept.” Vanilla Mind is also excited about the steadily growing organic product range. The Still & Stark hoodie made of organic cotton has been number 1 on the popularity scale of their products for quite some time. In the future, Melina and Timon would also like to offer seasonal collections to give their community more variety in the shape of matching clothing.
Further links
- Interview with Vanilla Mind: www.spreadshop.com/blog/2021/02/01/our-introverted-shop-of-the-month-vanilla-mind/
- Shop: https://shop.spreadshirt.de/vanilla-mind/
- Website: www.vanilla-mind.de/
- Podcast: www.vanilla-mind.de/still-und-stark-podcast/
- Instagram: www.instagram.com/vanillamindde/
- Pinterest: www.pinterest.de/stillundstark/
